Brand Feature: Oty
Origin: Venezia, Italy
Featured Designers: Andrea and Simone Pamio
Oty is two Italian brothers’ university dream which originated one winters night between a mathematics book and a civil code. Here on the walls, there were sketches of shapes, and ideas which needed to be realised.
Oty is a brand founded by these two brothers Andrea and Simone Pamio in Italy. It was established by their mutual understanding and belief that lighting is based on a design experience to be shared as a journey through architecture and sustainable technology. In good and evil, everything in Oty begins from this mutual understanding. Sometimes words can be an obstacle when a glance is all that is needed.
Minimal and contemporary in their designs, Oty’s signature collections feature timeless recessed fixtures, down lights, and well concealed joinery – something which is seen most notably with their POP collection.
“Light is not an industry, with a lot of directors with no responsibility. Light is rather a sartorial work, of strong personalities, who sew values, concepts, experiences, around ideas which are closely connected. The future is always the result of these ideas, realized in the most appropriate way” – Andrea & Simone Pamio.